Generative AI development: custom AI apps built around your business
We design and build generative AI tools that draft, summarise, analyse and create, connected to your data and protected by guardrails you can trust.
What is generative AI?
Generative AI is technology that creates new content, such as text, summaries, answers, images and code, based on instructions and examples. Instead of searching through documents or writing every draft by hand, your team can ask an AI assistant to do the first pass, then review and refine the result.
The real value comes when generative AI is connected to your own business: your products, policies, customers and workflows. A generic chatbot knows a little about everything. A well-built business AI knows what matters to you.
What we can build for you
AI writing and content assistants
Drafts for emails, product descriptions, blog posts and social media in your brand voice, ready for human review.
Document summarisation and analysis
Turn long reports, contracts and call notes into short, accurate summaries and action lists.
Knowledge assistants
A private assistant that answers questions using your own manuals, policies and product information.
Report and proposal generators
Generate structured reports and proposals from your data and templates in minutes instead of hours.
Creative and image workflows
Repeatable workflows for marketing visuals and variations, with your brand rules applied.
AI features inside your website
Smart search, recommendations and assistants built into your existing site or web app.
How we build it
Define the task and success measure
We agree exactly what the AI should do and how we will measure success, such as time saved or quality scores.
Connect your data and choose the model
We prepare your content and select the model that gives the best quality, cost and privacy for your task.
Design prompts, guardrails and tests
We write the instructions, set the safety rules and test the system against real examples before anyone relies on it.
Integrate, launch and monitor
We connect it to your website or tools, train your team, and track quality and usage so it keeps improving.
Guardrails that protect your brand
AI is powerful, but it can make mistakes. That is why every system we build includes guardrails: answers grounded in your sources, rules about what the AI must refuse, logging so you can review conversations, and a clear route to a human when needed.
Want to understand how AI is changing search as well? Read our guide on getting your business found in AI search.
Frequently asked questions
Which AI models do you use?
We choose the model for the task, not the other way around. Depending on quality, speed, cost and privacy needs we work with leading model providers such as OpenAI, Google Gemini and Anthropic Claude, and with open-source models where they are the better fit.
Can the AI use our own documents and data?
Yes. We connect AI to your documents, website content and databases using retrieval (often called RAG), so answers are based on your own trusted sources instead of guesses.
How do you keep the outputs accurate?
We ground the AI in your sources, show where answers come from where possible, add rules for what it may and may not say, test with real examples and keep a human review step wherever accuracy really matters.
Can you add generative AI to our existing website or app?
Yes. We integrate AI features into WordPress, Shopify, PHP, Laravel and React applications, such as smart search, assistants and content tools, without rebuilding everything.
Ready to turn your website into your best salesperson?
Tell us your goals and get a clear plan and a written quote within 24 hours.